Back Me Up

It all started in the 1950s with Michael Giovas (Sr) and a small bookstore in the center of Athens.

Over the years, with the company’s reigns being passed down from generation to generation, Giovas S.A. expanded both its customers network across Greece, as well as its products range. With its long-standing license partnerships with world-famous brands, and with products of high quality and aesthetic, Giovas S.A. has evolved into one of the leading manufacturers and distributors of Toys, Back-to-School and Gift products in Greece, Europe and the Middle East.

Back Me Up was launched in 2016 and within a few years it has become one of the most popular teen brands. Prestigious world-class brands, such as NBA, No Fear, Maui & Sons, Paul Frank, Peanuts και Hallmark, in modern designs and top quality, are part of the Back Me Up collection of school bags, fashion bags, stationary and gift products.

All of our products are well-known for their high quality and aesthetics, while they stand out as the favorite choice by kids, teens and grown-ups  for every moment of their lives – at school, at home, on vacation, whenever & wherever there is mood for fun!